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SEO services that turn search traffic into customers
Technical fixes, content, links, local search and AI search, handled by one specialist with 7 to 8 years of hands-on experience. Pick one service or let me run the whole thing.
Foundation
Specialist SEO
Protect and measure
SEO services
SEO audit
Every project starts here. I go through your site the way Google does, then the way a customer does, and write down what is holding rankings back. You get a clear list of problems ranked by how much they cost you, not a 90 page export from a tool.
What's included
Crawl of every indexable page
Indexing and coverage check in Google Search Console
Site speed and Core Web Vitals review
On-page issues: titles, headings, thin and duplicate content
Backlink profile health
Content gaps against top competitors
Local and Google Business Profile check (if relevant)
Traffic and ranking trend analysis
You get: A short, prioritised audit report with a fix list you or your developer can act on right away.
Keyword research and search intent
Ranking for the wrong keywords is how sites get traffic that never converts. I find the searches your buyers actually make, check what Google shows for each one, and map every keyword to the page type that can win it.
What's included
Seed and long-tail keyword discovery
Search intent grouping (informational, commercial, transactional, local)
Keyword difficulty and realistic ranking chances
Competitor keyword gaps
Question and People Also Ask research
Keyword to page mapping to avoid cannibalisation
Seasonal and trend checks
Priority list by value, not just volume
You get: A keyword map showing which page targets which terms, plus the new pages you need to create.
Technical SEO
If Google can’t crawl, render and index your pages properly, nothing else matters much. Technical SEO fixes the foundation so your content and links actually count.
What's included
Crawlability, robots.txt and XML sitemaps
Indexing issues, noindex and canonical tags
Site architecture and URL structure
Page speed and Core Web Vitals (LCP, INP, CLS)
Mobile usability
Redirect chains, 404s and broken links
JavaScript rendering checks
Structured data (schema markup)
Duplicate content and parameter handling
HTTPS and security basics
Hreflang for multi-region sites
Log file and crawl budget review for large sites
You get: A technical fix list with clear instructions, and hands-on implementation where I have access.
On-page SEO
On-page work makes each page obvious to search engines and useful to the person who clicks. Small changes here often show results faster than anything else.
What's included
Title tags and meta descriptions written to earn clicks
Heading structure (H1 to H3)
Content optimisation for the target keyword and related topics
Internal linking between related pages
Image alt text, file names and compression
Clean, readable URLs
FAQ sections and rich result opportunities
E-E-A-T signals: author info, trust pages, sources
You get: Optimised pages, plus a record of every change so we can measure what moved.
Content strategy and SEO writing
I started as a content writer, so this is home ground. Content should answer a real search, match the intent behind it and move the reader one step closer to contacting you.
What's included
Topic clusters and pillar pages
Content calendar based on keyword priority
Detailed content briefs for writers
SEO blog posts and guides
Service and landing page copy
Refreshing and merging old or underperforming posts
Content that earns links and citations
Editorial checks for accuracy and tone
You get: A content plan with briefs or finished articles, depending on what you need.
Off-page SEO and link building
Links from relevant, real websites still tell Google your site is worth trusting. I focus on links a human would actually click, not bulk packages that put your site at risk.
What's included
Backlink audit and toxic link review
Manual outreach to relevant sites
Guest posts on real, niche-relevant websites
Digital PR and linkable content ideas
Unlinked brand mention recovery
Broken link building
Competitor backlink gap analysis
Brand mentions and citations across the web
You get: A monthly link report showing every link built, where it lives and why it’s relevant.
Local SEO
For a business that serves a city or area, the map pack is often where the calls come from. Local SEO gets you into it and keeps you there.
What's included
Google Business Profile setup and optimisation
Categories, services, photos and posts
NAP consistency across directories
Local citation building and clean-up
Review strategy and response guidance
Location and service area pages
Local keyword targeting
Local links and community mentions
You get: A stronger map pack presence, tracked by location, plus a list of citations built and fixed.
E-commerce SEO
Online stores have their own problems: thousands of similar pages, filters that create duplicate URLs, and product pages with the manufacturer’s description copied word for word. I’ve worked on these across Shopify, WooCommerce and custom stores.
What's included
Category page optimisation (usually the biggest win)
Product page titles, descriptions and schema
Faceted navigation and filter URL control
Duplicate and thin content fixes
Out of stock and discontinued product handling
Internal linking from blog to categories
Product and review rich results
Merchant listings and Google Shopping feed basics
You get: Better visibility for the category and product pages that drive revenue.
SaaS SEO
SaaS buyers search in stages: the problem, then the solution, then which tool. I build pages for each stage, with most effort on the ones closest to a sign-up.
What's included
Feature and use case pages
Comparison and alternatives pages
Integration pages
Bottom-of-funnel content that leads to trials and demos
Product-led content and templates
Documentation and help centre SEO
Sign-up and demo conversion tracking
You get: A SaaS content and page plan focused on trials, demos and qualified sign-ups.
International and multi-region SEO
I’ve run SEO for clients in the UK, US, Canada, Europe, Australia, the UAE and Pakistan. Each market searches differently, even in the same language.
What's included
Market-specific keyword research
Hreflang setup and error fixes
Subfolder, subdomain or country domain decisions
Localised content, spelling and currency
Local link building by country
Region-level ranking and traffic tracking
You get: A setup where the right page ranks in the right country.
AI search optimisation (GEO / AEO)
People now get answers from Google AI Overviews, ChatGPT, Perplexity and Gemini before they ever click a link. I shape your content and brand signals so these tools find, trust and mention you.
What's included
Clear, quotable answers near the top of key pages
Entity and brand consistency across the web
Structured data that helps machines read your pages
FAQ and comparison content AI tools like to cite
Brand mentions on sites AI tools pull from
Tracking visibility in AI Overviews and AI assistants
You get: Content and brand signals built for both classic search results and AI answers.
Competitor analysis
Your competitors have already tested what works in your niche. I study who ranks, why, and where they left gaps you can take.
What's included
Search competitor identification (often not your business rivals)
Keyword and content gap analysis
Backlink gap analysis
Site structure and page type comparison
SERP feature ownership
Quick wins and long-term opportunities
You get: A competitor report with specific pages and keywords to target first.
Site migration and traffic recovery
Redesigns, platform changes and Google updates are where sites lose traffic overnight. I plan migrations to protect rankings and diagnose drops when they happen.
What's included
Pre-migration URL inventory and redirect mapping
Staging site checks before launch
Post-launch monitoring and fixes
Traffic drop diagnosis
Core update recovery plans
Manual action and penalty review
You get: A migration checklist and redirect map, or a recovery plan with the likely cause and fixes.
Analytics, tracking and reporting
SEO should be judged on leads and sales, not just rankings. I make sure the numbers are tracked properly and reported in plain language.
What's included
Google Analytics 4 setup and conversion tracking
Google Search Console setup and monitoring
Keyword ranking tracking
Monthly reports in plain English
Traffic, leads and conversion trends
Next month’s priorities in every report
You get: A monthly report you can read in five minutes, tied to your business goals.
How I work
The same five steps for every client. The details change with your market and goals.
Audit and discovery
I learn your business, goals and customers, then audit the site and your competitors.
Strategy
You get a plan with keywords, pages, fixes and priorities, agreed before any work starts.
Fix the foundation
Technical and on-page issues get fixed first, because they limit everything else.
Content and authority
New and improved content goes live, supported by relevant links and brand mentions.
Measure and adjust
Monthly reporting shows what worked. The plan changes based on real data.
What you can expect
SEO takes time, and I would rather tell you that upfront than sell you a promise.
No guaranteed rankings. Anyone who guarantees a position is guessing.
No spammy link packages or tactics that put your site at risk.
Clear monthly reports tied to leads and sales, in plain language.
Direct contact with me, not a chain of account managers.
A strategy shaped by your market, whether that’s Lahore, London or Dubai.
SEO services FAQ
It depends on your site’s age, competition and starting point. Technical and on-page fixes can show movement within weeks. For competitive keywords, most sites need several months of steady work before traffic and leads grow in a meaningful way.
No. Nobody controls Google’s results, and anyone promising a guaranteed position is guessing or using risky tactics. What I do commit to is clear work, honest reporting and a strategy built on what is actually ranking in your market.
Yes. I work with WordPress, Shopify, WooCommerce, Wix, Webflow and custom-built sites. If a fix needs a developer, I write clear instructions for them.
Both. A one-time audit or on-page project suits sites that need a clear fix list. Monthly SEO suits businesses that want steady growth through content, links and ongoing optimisation.
Most of my clients are international. I have worked with businesses in the UK, US, Canada, Europe, Australia and the UAE, as well as Pakistan.
Access to Google Search Console and Google Analytics, access to your website (or your developer’s contact), and a short call about your goals, services and customers.
You get a monthly report covering rankings, organic traffic, leads or sales from search, the work completed and the next priorities. No vanity metrics without context.
Yes. AI search optimisation is part of the service. It builds on the same base as classic SEO: clear content, strong brand signals and structured data.